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Jelly Flat Lay Box Bag – Summer Campaign

Creative Assistant

My contributions included styling the bags for both stills and motion, hand modelling for key campaign visuals, and assisting the videographer during on-set production to help bring the creative vision to life.

Client: Flat Lay Co.
Creative Team: Darby & Parrett

As part of the creative team at Darby & Parrett, I worked on the summer launch campaign for Flat Lay Co.’s Jelly Flat Lay Box Bags, released in three limited-edition prints: Pink Butterfly, Green Hibiscus, and Lilac Daisy.

These unique, box-shaped bags are designed to open into a flat tray, giving users full visibility of their beauty essentials perfect for beach days and travel. Made from premium, wipeable, and splash-proof materials, they’re ideal for suncreams, oils, and other summer must-haves.

“If you’ve made it this far, we’re basically besties!
Let’s make something great together.”

© 2025 by Imogen Richards

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