Summer 2025 – Burger & Lobster Seasonal Menu Campaign

I led the creative direction for Burger & Lobster’s Summer 2025 food shoot, collaborating closely with our freelance photographer to bring the campaign vision to life. I was responsible for directing the food and table styling, ensuring every detail aligned with our brand's visual identity. I approved final compositions on set and also modelled for key lifestyle shots. The resulting assets were crafted to be versatile and engaging, tailored for cross-channel marketing use across digital, print, and social platforms, and fully aligned with Burger & Lobster’s brand touchpoints.