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Burger & Lobster - This Not A Bucket Campaign
Project type
Campaign
Date
July 2024
To spark buzz and social engagement, Burger & Lobster reimagined the iconic fried chicken bucket with a luxurious seafood twist: The B&L Bucket. This limited-time, shareable feast blends premium indulgence with playful appeal, reinforcing the brand’s ‘premium but fun’ positioning.
Available for two or four to share, the B&L Bucket features original recipe lobsters (steamed, grilled, or fried), lobster claws, whole prawns, unlimited B&L fries, and signature lemon & garlic butter, all served in a custom bucket designed for maximum visual and social impact.
Result: A bold, media-ready dining experience that drove footfall, boosted social sharing, and elevated brand presence in the casual dining space.
