Burger & Lobster - World Lobster Day 2024

Promotional campaign for World Lobster Day centered around inclusivity and engagement, using playful, bold language to drive participation.

The copy highlights a key insight that 50% of people haven’t tried lobster and positions the event as a solution to that divide. With a “bring one, get one” offer, the campaign encourages sharing the experience while emphasising unity and fun.

The tone for this campaign is energetic and cheeky, aiming to resonate with both seasoned lobster lovers and curious first-timers.