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For this long copy campaign, the idea was to highlight what giffgaff can offer its members. Drawing on one positive aspect of this network, I focused on 'no phone contracts' and proceeded to outline the benefits members are offered in terms of control, flexibility and money saving.

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Giffgaff is the only company in the United Kingdom, this is why I thought focusing on the value and benefits this company provide will ultimately be the USP of the advertisement.

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