London South Bank University

BA (hons) Creative Advertising with Marketing is a new degree and many people are unfamiliar of what it entails and is like to study. This campaign was centred around the process of idea generation and how small ideas eventually lead to the 'big idea' which is often referred to as the 'lightbulb' moment. Light inspiration was drawn from the 'butterfly effect' to target individuals that are creative, original and constantly 'think outside the box.